New "How to March Madness" campaign and "Tips
from the Tool Shaq" content series featuring Shaquille O'Neal aim to help doers get more done
this spring
ATLANTA, March 12,
2024 /PRNewswire/ -- The Home Depot is expanding its
collegiate sports footprint by becoming an official corporate
partner of the National Collegiate Athletics Association (NCAA),
just in time for March Madness. Through the partnership, The Home
Depot will have rights across all 90 NCAA championships, including
the women's and men's Division I basketball tournaments, creating a
game-winning combination during spring, the retailer's busiest
selling season.
Just before the NCAA tournament tips off on the first day of
spring, The Home Depot will launch its "How to March Madness"
campaign on Selection Sunday. Brought to life by Home Depot
associates and basketball legend and ultimate Home Depot fan,
Shaquille O'Neal, the campaign
includes "Tips from the Tool Shaq," a content series to help
doers get their spring projects done. The series features
entertaining content tying together basketball themes with common
spring projects including "How to Protect the Paint" and "How to
Clean the Glass."
"The Home Depot's customers are also big sports fans, and March
Madness is one of the most exciting times of the year," said
Molly Battin, senior vice president
and chief marketing officer at The Home Depot. "We've had a
long-standing commitment to collegiate sports, and we're excited to
add the NCAA and its March Madness tournaments to our roster. We
look forward to connecting with our customers in a fun, authentic
way and empowering them as they tackle their spring projects."
The three-year partnership with the NCAA, CBS Sports and TNT
Sports builds on The Home Depot's strong connection to college
sports, which includes a 26-year association with CBS Sports'
college football coverage, a 22-season College GameDay
partnership and sponsorships of all four major Historically Black
Colleges and Universities (HBCU) sports conferences: Central
Intercollegiate Athletic Association (CIAA), Mid-Eastern Athletic
Conference (MEAC), Southern Intercollegiate Athletic Conference
(SIAC) and Southwestern Athletic Conference (SWAC).
"We are thrilled to welcome The Home Depot, one of the most
recognized brands in college sports, to the NCAA Corporate
Champions and Partners Program," said Dan
Gavitt, NCAA senior vice president of basketball. "We
appreciate Home Depot extending its support of college
student-athletes to NCAA Championships, which includes March
Madness. We look forward to working with Home Depot on its
activations engaging fans during our championship events."
Launching March 17, an extensive
collection of project guides, step-by-step videos and "Tips from
the Tool Shaq" will be available at www.homedepot.com/HowTo. The
campaign will feature ads on linear TV including CBS, TBS, TNT,
TruTV and ESPN Network; digital and social content; integrations
and experiential activations including an onsite Tool Shaq allowing
attendees at the Men's and Women's Final Four to experience "How to
March Madness" firsthand.
For more information on The Home Depot and NCAA partnership,
please visit homedepot.com or follow along on Instagram.
About The Home Depot
The Home Depot is the world's largest home improvement specialty
retailer. At the end of fiscal year 2023, the company operated a
total of 2,335 retail stores in all 50 states, the District of
Columbia, Puerto Rico, the U.S. Virgin
Islands, Guam, 10 Canadian
provinces and Mexico. The company
employs approximately 465,000 associates. The Home Depot's stock is
traded on the New York Stock Exchange (NYSE: HD) and is included in
the Dow Jones industrial average and Standard & Poor's 500
index.
ABOUT THE NCAA
The NCAA is a diverse association of more than 1,100 member
colleges and universities that prioritize academics, well-being and
fairness to create greater opportunities for nearly half a million
student-athletes each year. The NCAA provides a pathway to higher
education and beyond for student-athletes pursuing academic goals
and competing in NCAA sports. More than 54,000 student-athletes
experience the pinnacle of intercollegiate athletics by competing
in NCAA championships each year.
Visit ncaa.org and ncaa.com for more details
about the Association and its programs that support the NCAA
membership, which includes its student-athletes.
All NCAA related trademarks are property of the National
Collegiate Athletic Association.
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SOURCE The Home Depot