Somerville, NJ -- April 4, 2024 -- InvestorsHub NewsWire --
Maybacks Global Entertainment https://www.maybacksglobal.com/
a wholly owned subsidiary of Authentic Holdings, Inc., (OTC
PINK: AHRO) has signed ad representation agreements with some
of the of the world's largest digital ad agencies.
Agencies like ORKA Ads, https://orka.tv/orka-ads/advertisers/
, Smarty Ads https://smartyads.com/
, Boldwin Media https://bold-win.com/
Pilot X https://pilotx.tv/
and Ads Intelligence https://adsintelligence.marketing/
will all be marketing our VAST TAGS ads program.
A VAST TAG is a form of adverstising which is a script that allows
video players and ad servers to communicate with each other. VAST
stands for Video Ad Serving Template. An insert ad is a separate
advertisement that is placed in a publication, such as a magazine
or newspaper.
Maybacks Global derives its revenue from two different types of ad
revenue. The first source comes from what are known as insert ads.
Insert ads run on scheduled programming platforms. We have
56 channels with proprietary content. To date we have only marketed
one of our 56 channels to advertisers. That channel known as"COMFY
TV" has an agreement with Worldlink Media to market "insert ads"
for that one channel. We are now going to begin metric testing of
the other 55 other channels so we can start monetizing them. Once
we complete the testing we will more than likely look for a "bulk
buyer" to buy-out our entire ad inventory of over 7,000,000 ad
spots.
Our second source of ad revenue and most important source will come
from VAST TAGs. Vast Tags are scripts that allow video players and
ad servers to communicate with each other. VAST stands for Video Ad
Serving Template and unlike insert ads that run scheduled
will run randomly across all 56 channels on our
streaming platform.
https://clearcode.cc/blog/tv-advertising-explained/
https://headerbidding.co/vast-tag/
Data projections for video ads or Vast Tags show that industry
spending is poised to reach $229.80 billion in
2027 and Maybacks and our iDreamCTV is
on its way in grabbing a portion of the hypergrowth trend for video
ads. Our point of distinction is the fact that we own all of our
content unlike many networks that license their content which is an
asset that took many years for the team at Maybacks to
build.
Id advertisers are looking for a broader
reach and mass-market appeal, typical TV commercials or insert ads
are a solid bet. For a more targeted approach or to reach younger
audiences, online video advertisements are the way to go.
Advertisers sometimes create a strategy combining both mediums to
create a well-rounded marketing strategy and Maybacks can serve
both their needs
Chris Giordano President and Chairman of Authentic Holdings stated,
"The data projections for video ads or Vast Tags show that industry
spending is poised to reach $229.80 billion in
2027 and Maybacks and its iDreamCTV network is on its
way in grabbing a portion of this hypergrowth trend for its video
ads.
There are many other agencies that have contacted us interested in
getting involved in our Vast Tag program. And very soon we
will be launching a very large global initiative for our Vast Tags
with two major consumer electronics companies.
We are extremely enthusiastic that once we launch those
partnerships in the coming weeks, we will see a deluge of interest
from many internationally based digital ad agencies and advertisers
very interested our Vast Tag program domestically and across the
globe. Adding a global Vast Tag program with two major consumer
electronics companies as our marketing partners should generate
significant revenue for us when these programs are launched in the
coming weeks.
Approximately 9 months ago we had our network tested for Vast Tags
in an agreement we had with LocalBTV that licensed our content
which helped them build their once very succesful network. In just
one day iDreamCTV generated over 1.8 MM impressions,
sometimes known as "requests" in the digital ad business. This was
the equivalent of over 650,000,000 requests per annum. Which
is a very significant number for a small independent
network. All of this occured before adding our recently
announced 23 affiliate station partnerships, as well as the
two global partnerships with two major consumer electronics
companies we will be partnering with shortly.
The entire team here is working diligently to make 2024 a watershed
year for Authentic Holdings, Inc. And with the efforts being put
forth, the future looks very promising for not only Maybacks, but
for our other subsidiaries as well.
We look forward to sharing their progress moving forward with you
our shareholders."
Contact: Chris H Giordano
President/Chairman
chrisg@ecotek360.com
Safe Harbor Act
Forward-Looking Statements: This release
contains statements that constitute forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. These statements appear in a number of places in this
release and include all statements that are not statements of
historical fact regarding the intent, belief or current
expectations of Authentic Holdings, Inc, its directors, or its
officers with respect to, among other things: (i) financing plans;
(ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements including those
relating to the Company's ability to execute its acquisition
strategy, and to launch its growth and expansion plans, among
others, are not guarantees of future performance and involve risks
and uncertainties, many of which are beyond Authentic Holdings,
Inc's ability to control, and actual results may differ materially
from those projected in the forward-looking statements as a result
of various factors. No information in this press release should be
construed in any way whatsoever as an indication of Authentic
Holdings, Inc.'s future revenues, financial performance, or stock
price. More information about the potential factors that could
affect the business and financial results is and will be included
in Authentic Holdings, Inc, filings with the Securities and
Exchange Commission at www.sec.gov.
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