AliExpress is investing millions of Euros in
discounts, deals and engagement to connect online consumers
with the fantastic game of football this summer
BERLIN, March 27,
2024 /PRNewswire/ -- International online retail
marketplace, AliExpress, has become the first e-commerce platform
as an exclusive official global sponsor of UEFA EURO 2024TM, as the world looks ahead
to an unforgettable summer with the UEFA EURO 2024™ in
Germany.
AliExpress is investing millions of Euros in discounts, deals
and engagement during UEFA EURO 2024™, offering shoppers a
combination of discounted prices in key categories, plus exciting
interactive games and chances to win time-limited prizes, including
match tickets. This is part of AliExpress' increased investment in
Europe.
Investing millions of Euros to reward consumers during UEFA
EURO 2024™
AliExpress is committed to connecting with global consumers,
supporting them, so they can support their team during UEFA EURO
2024™.
"AliExpress is excited to be an official partner of UEFA EURO
2024™. As football enthusiasm spreads across Europe, we will bring fans even closer to the
action, with great deals on a vast selection of popular and
trending products, as well as interactive games and the chance to
win fantastic prizes," said Gary
Topp, European Commercial Director,
AliExpress.
UEFA marketing director, Guy-Laurent
Epstein commented: "We are thrilled to welcome
AliExpress, one of the leading online retail marketplaces
worldwide, as the first exclusive e-commerce platform partner for a
UEFA Men's European Football Championship. We will work closely
together to make the fan digital experience for this summer's
spectacle as exciting as possible, bringing further innovations to
football fans all around the world. This starts with offering
fans the chance to win some unforgettable prizes, including match
tickets for UEFA EURO 2024™."
Oliver Bierhoff, Football
Legend & Entrepreneur Global Sports Business,
who joined AliExpress and UEFA at the announcement of the
partnership, said: "Football is a truly global game that brings
people together from around the world. It is great news for
football to have another fan supporting this year's tournament,
with the announcement of AliExpress as a proud new sponsor."
Growing active consumer base
AliExpress order volumes have grown
significantly year-on-year, driven by "AliExpress Choice" – the
platform's premium shopping service launched in March 2023, offering free shipping*, fast
delivery and easy returns, on a wide selection of great value
products. AliExpress customers have embraced the Choice shopping
experience. Choice now accounts for almost half of all orders on
AliExpress worldwide and continues to gain momentum across
Europe.
UEFA EURO 2024™ takes place 14 June-14 July in ten host
cities across Germany and will see
24 national teams compete.
*Subject to terms and conditions, please check
out AliExpress App and website for more details.
About AliExpress
Launched in 2010, AliExpress (www.aliexpress.com) is a
business-to-consumer (B2C) e-commerce platform enabling global
consumers to buy directly from manufacturers and distributors
in China and around the world. In addition to the global
English-language version, the AliExpress platform is also available
in 17 other languages. AliExpress is part of Alibaba International
Digital Commerce Group.
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SOURCE AliExpress